Think Outside the Bottle

In a conversation I had with a couple of friends over some beers, we talked about how sometimes we find a beer and for a while we make it a "go to beer." We all agreed with this. Which made me think about how sometimes we find something we like and we tend to go back to it. 

I found myself sometimes walking into a bottle shop and being overwhelmed with the endless amount of craft beer they have so I choose to play it safe. There is a huge variety of beer out there on the market now. As I walk through aisle after aisle full of craft beer in different shapes, colors, and sizes trying to find what to buy, I end up picking up a six of something I had already tried multiple times. It's great beer but it's the same old taste on your palate. I forget about what this whole thing was about. Exploring. It's a great to buy a beer you have no knowledge of and you end up really enjoying it. That first experience is kind of magical. 


It’s not so nice when you buy a beer and you end up disliking it. But that’s part of the experience. You drink and you learn….

This past Thursday I visited one of my best friends, a very talented artist who also loves craft beer. We conversed and caught up on some things. Talked business. He brought out a bottle of Hey, Careful Man, There's a Beverage Here! by Pipeworks Brewing Co. Its a white Russian imperial milk stout. White Stout? What is this? It didn't pour out white, which would have been a bit weird, but it didn't pour out dark either. It was in between. Very enjoyable. Extremely enjoyable.

I buy something completely different now every time I go to a bar or a bottle shop. Its been working quite nicely. I’ve bought some great tasting and very enjoyable beer. I now look forward to walking into a bar and not knowing anything on their menu. I just pick one. It’s a nice surprise. Walking into your local bottle shop and picking out a bomber with your eyes closed. Just take it and share it. Appreciate the craft behind the beer. Share it with your craft beer loving friends.

Think Outside the Bottle.